Clothing brands that look promising

Not long ago, I asked my friends for Europe-based brands making good quality clothing and while I did get some suggestions, I mostly got requests to share the list at the end.

I took the suggestions my friends gave me and mixed them with a bit of my own research. Most of these slow-fashion brands are european, most are small, most use natural and organic fibers. I think all of them are more of less fairly-priced, even if, of course, all are more expensive than your average H&M top. I will save you from the brands to whom selling quality products means 300€ polyester dresses. But please note that not all of these brands are at the same level of ecological and fair labour conscioussness. The list is made for you to pick and choose according to what is most important to you.

Here we go, then. These are the brands that looked most promising to me.

  • Aiayu
    • Danish brand
    • Made in Bolivia, India and Nepal
    • Specializes in knits
    • Mostly natural fibers, althought there are some blends with synthetics.

  • Armed Angels
    • German brand
    • Couldn’t find fibers source or production sites, but it has the fairtrade label
    • Natural, semi-synthetic and synthetic fibers. Natural fabrics are organic. Synthetic fabrics are recycled.
  • Blue Anemone
    • Spanish brand
    • Clothes made in Spain
    • A lot of them are made to order to avoid surplus
    • You can pay the clothes by installements.

  • Bonne Gueule
    • French brand
    • Clothes made in Europe
    • Mostly natural fibers (if not all)
    • For men.
  • Coração Alecrim
    • Portuguese store
    • Mostly made in Portugal
    • Natural fibers.

  • DearFreedom
    • Lithuanian brand
    • Products made in Lithuania
    • Avoid polyester.

  • Hircus
    • French brand
    • Not made in Europe
    • Focus on cashmere (and some silk) at smaller prices
    • Price breakdown for their products

  • Isto
    • Portuguese brand
    • Clothes made in Portugal
    • Has a price breakdown
    • Organic natural fabrics
    • Mostly for men (there’s not a lot of choice for women)

  • JanNJune
    • German brand
    • Clothes made in Poland
    • Natural, semi-synthetic and synthetic fibers. Natural fabrics are organic. Synthetic fabrics are recycled.

  • Linen Handmade Studio
    • Lithuanian brand
    • Made in local manufacturers (doesn’t say which)
    • OEKO-TEX standard 100 certified linen
    • Clothes can be customized and made to measure.

  • Maison Standards
    • French brand
    • Made in Europe, Tunisia, India and China
    • Natural and semi-synthetic and synthetic fibers. Some natural fibers are organic and have certifications.
    • Avoid polyester.
    • (Unfortunately, I couldn’t find the English version of the website. But ask a friend…or Google).
  • Make my lemonade
    • French brand
    • Products made in Europe
    • Certain pieces are made from unused fabrics from other companies
    • Sells the patterns for some of their clothes so you can sew them yourself!
    • Avoid the polyester.
  • Mustique World
    • Portuguese brand
    • Works with a small family-run factory (but doesn’t say where)
    • Specializes in shirts with colourful patterns
    • Unisex
    • Natural and semi-synthetic fibers.

  • Nago
    • Polish brand
    • Made in Poland
    • Natural and semi-synthetic fibers (there are some blends with elastane though). A lot of organic and recycled fibers.
    • If you’re looking for basics, this might be a good place to start.

  • Naz
    • Portuguese brand
    • Clothes made in Portugal
    • Natural, semi-synthetic and synthetic fibers. Cotton is organic. A lot of the fibers (natural and synthetic) are recycled.

  • NoNasties
    • India brand
    • Clothes made in India
    • All products are made from organic cotton
    • Goal is to help improve cotton farmers’ lives (you can read about the suicide rates of cotton farmers in India here)
  • Noyoco
    • French brand
    • Clothes made in Europe
    • Natural, semi-synthetic and synthetic fibers. Some natural fibers are organic. A lot of the fibers (natural and synthetic) are recycled/upcycled.
    • A lot of unisex clothing

  • Nudie Jeans
    • Swedish brand
    • Made in Europe, India and Tunisia (list of factories on the site)
    • Natural, semi-synthetic and synthetic fibers. All cotton is organic. Some fibers are recycled. (The materials section on their site is incredibly detailed and too complex to fit on this paragraph, so go check it!)
    • Has a repair service for jeans!

  • Oh Suzy
    • French brand
    • Clothes made in Europe
    • Small batches
    • Vintage inspired (owner is a lindy hopper!)
    • Natural, semi-synthetic and synthetic fibers.
    • Avoid the polyester.

  • Organic Basics
    • Danish brand
    • Made in Europe (list of factories on the site)
    • Natural, semi-synthetic and synthetic fibers. Natural fibers are organic or recycled, synthetic fibers are recycled.
    • Underwear for men and women.

  • Portuguese Flannel
    • Portuguese brand
    • Clothes completely made in Portugal (including fabrics)
    • Organic natural fabrics
    • For men

  • Son de Flor
    • Lithuanian brand
    • Made in Lithuania
    • OEKO-TEX standard 100 certified linen only

  • TwoThirds
    • Spanish brand
    • Clothes made in Europe
    • Has a pre-order system to avoid surplus!
    • Natural, semi-synthetic and synthetic fibers. These last are recycled.

A big thank you to everyone, from friends to absolute strangers, who contributed to this list.



P.S.: I didn’t actually order anything yet, so unfortunately I cannot tell you about construction quality. If you order something, and you wanna share your thoughts, I’m all ears.
P.P.S.: Etsy is also a great place to find small creators making and selling clothes. If you have a bit of time to kill, it migh be worth checking it out.

This list is edited regularly and brands are added and removed frequently.
Last update: 19/07/2020

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